The saying is "out with the old and in with the new". The past 2 years have thought us that we need to change things. Therefore I want to propose the opposite: "out with the new and in with the old". Especially now with sustainability, doughnut economy and recycling/re-purposing being the new trends. Why not … Continue reading Out with the new in with the old
5 tips for destinations or marketers in general on how to approach a marketing and communication plan during the covid19 pandemic
Currently everyone is looking at the ESPN documentary "Last Dance". I was fortunate enough to have witnessed that era, and I have watched most of those seasons and championship finales live. The first one I watched completely was the 1991-92 season and final. Ever since I always rooted for the team trying to beat the … Continue reading Rooting for the underdog – a debunked theory after watching Last Dance
One of my favorite movies of the past couple of years is Fury. It is based on true events in World War 2. For those who have not seen it or do not know it, it's a movie about a tank crew lead by Don "wardaddy" Collier (played by Brad Pitt). They operate in the … Continue reading 5 leadership skills from the movie: Fury
-Disclaimer- do not take this article too serious Climate change, low wages , inequality..... These are just some of the issues we are confronted with in these days. You cannot avoid these issues and topics these days. You see and hear it everywhere: traditional media, social media & office coffee corner chats. Celebrities and influencers … Continue reading The simplicity of power to the people. 10 simple solutions to difficult global problems
Tips on how to determine the core values for your organisation
In part 1 of myself reflection journey I go back to my roots. Trying to understand where I came from, and what formed me. When looking back consciously at past events, perhaps I will understand my current situation better. And I might be able to navigate the sea of doubt I am currently in and get a clear vision of where I am supposed to be going.
With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.
For the last 4 years the traditional press trips to destinations have been replaced by influencer trips. This entails bloggers, vloggers and influencers/celebrities (I will refer to all as influencers in the rest of this article) travelling to destinations to promote these. In the past it was a journalist writing for a print paper or magazine. For the latter, the editorial or commercial department would negotiate the details with the Destination marketing organisation or DMO (tourist boards/offices). The ROI was calculated in a simple investment from the DMO versus the media value the article(s) would generate. Nowadays, the media value is a bit trickier to calculate. Up to now, there is no general or global formula to determine the exact monetary value of a blog, blog or collection of posts on social media.
How can history help you market a destination through authenticity and storytelling