Category: archaeology

Out with the new in with the old

by tirsotromp, posted in Adding value, archaeology, authenticity, business, Caribbean, culture, destination marketing, history, marketing, merchandising, storytelling, Travel, Uncategorized

The saying is "out with the old and in with the new". The past 2 years have thought us that we need to change things. Therefore I want to propose the opposite: "out with the new and in with the old". Especially now with sustainability, doughnut economy and recycling/re-purposing being the new trends. Why not … Continue reading Out with the new in with the old

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4 steps on how History can boost your destination marketing

by tirsotromp, posted in 4 steps, archaeology, authenticity, culture, history, marketing, merchandising, PR, storytelling, Travel, travel industry, Uncategorized

How can history help you market a destination through authenticity and storytelling