Out with the new in with the old

The saying is "out with the old and in with the new". The past 2 years have thought us that we need to change things. Therefore I want to propose the opposite: "out with the new and in with the old". Especially now with sustainability, doughnut economy and recycling/re-purposing being the new trends. Why not … Continue reading Out with the new in with the old

Adding value can help save Tourism and make destinations futureproof– How applying scarcity can drive revenue and profit in Tourism

With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.

4 steps on how History can boost your destination marketing

How can history help you market a destination through authenticity and storytelling