Out with the new in with the old

The saying is "out with the old and in with the new". The past 2 years have thought us that we need to change things. Therefore I want to propose the opposite: "out with the new and in with the old". Especially now with sustainability, doughnut economy and recycling/re-purposing being the new trends. Why not …

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Core Values

Tips on how to determine the core values for your organisation

Adding value can help save Tourism and make destinations futureproof– How applying scarcity can drive revenue and profit in Tourism

With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.

Influencer marketing in Travel. 4 tips towards a win-win collaboration between influencers and Destinations

For the last 4 years the traditional press trips to destinations have been replaced by influencer trips. This entails bloggers, vloggers and influencers/celebrities (I will refer to all as influencers in the rest of this article) travelling to destinations to promote these. In the past it was a journalist writing for a print paper or magazine. For the latter, the editorial or commercial department would negotiate the details with the Destination marketing organisation or DMO (tourist boards/offices). The ROI was calculated in a simple investment from the DMO versus the media value the article(s) would generate. Nowadays, the media value is a bit trickier to calculate. Up to now, there is no general or global formula to determine the exact monetary value of a blog, blog or collection of posts on social media.

Blockchain in the Travel Industry. 2 examples and some points to consider

2 examples of how blockchain can impact the travel industry

Can you avoid the middle-man by using blockchain technology? Or is it beyond your reach?

Blockchain technology is an electronic ledger. The uniqueness is that it is a de-centralized ledger and therefore more transparent and secure. Blockchain technology can be used to transfer items of value (whatever they may be, you decide) in a more secure manner and without the help of a third party who charges transaction fees

Influencer marketing

6 Steps to successful Influencer marketing

Adding Value

For a couple of years now I have been on a search for more direction in my life. Mostly I have based my decisions and actions on short term tactics and reaction behaviour. I am pretty good at it, and it has brought me to where I am now. However, for the past 12 years …