How can history help you market a destination through authenticity and storytelling
2 examples of how blockchain can impact the travel industry
Blockchain technology is an electronic ledger. The uniqueness is that it is a de-centralized ledger and therefore more transparent and secure. Blockchain technology can be used to transfer items of value (whatever they may be, you decide) in a more secure manner and without the help of a third party who charges transaction fees
6 Steps to successful Influencer marketing
For a couple of years now I have been on a search for more direction in my life. Mostly I have based my decisions and actions on short term tactics and reaction behaviour. I am pretty good at it, and it has brought me to where I am now. However, for the past 12 years … Continue reading Adding Value
The Kingdom of the Netherlands consists of 4 countries
(My best read blog so far, originally posted on August 12th, 2010) The Caribbean.....sounds like a dream destination to live and work. At least that is what everyone I meet tells me. "Why are you living in Europe?" is one of the classic returning questions I constantly get. Well, other than promoting my Home Island … Continue reading Are Caribbean professionals longing for home….?