Adding value can help save Tourism and make destinations futureproof– How applying scarcity can drive revenue and profit in Tourism

With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.

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Influencer marketing in Travel. 4 tips towards a win-win collaboration between influencers and Destinations

For the last 4 years the traditional press trips to destinations have been replaced by influencer trips. This entails bloggers, vloggers and influencers/celebrities (I will refer to all as influencers in the rest of this article) travelling to destinations to promote these. In the past it was a journalist writing for a print paper or magazine. For the latter, the editorial or commercial department would negotiate the details with the Destination marketing organisation or DMO (tourist boards/offices). The ROI was calculated in a simple investment from the DMO versus the media value the article(s) would generate. Nowadays, the media value is a bit trickier to calculate. Up to now, there is no general or global formula to determine the exact monetary value of a blog, blog or collection of posts on social media.

4 steps on how History can boost your destination marketing

How can history help you market a destination through authenticity and storytelling

Blockchain in the Travel Industry. 2 examples and some points to consider

2 examples of how blockchain can impact the travel industry

Can you avoid the middle-man by using blockchain technology? Or is it beyond your reach?

Blockchain technology is an electronic ledger. The uniqueness is that it is a de-centralized ledger and therefore more transparent and secure. Blockchain technology can be used to transfer items of value (whatever they may be, you decide) in a more secure manner and without the help of a third party who charges transaction fees