Out with the new in with the old

The saying is "out with the old and in with the new". The past 2 years have thought us that we need to change things. Therefore I want to propose the opposite: "out with the new and in with the old". Especially now with sustainability, doughnut economy and recycling/re-purposing being the new trends. Why not … Continue reading Out with the new in with the old

Adding value can help save Tourism and make destinations futureproof– How applying scarcity can drive revenue and profit in Tourism

With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.

Influencer marketing in Travel. 4 tips towards a win-win collaboration between influencers and Destinations

For the last 4 years the traditional press trips to destinations have been replaced by influencer trips. This entails bloggers, vloggers and influencers/celebrities (I will refer to all as influencers in the rest of this article) travelling to destinations to promote these. In the past it was a journalist writing for a print paper or magazine. For the latter, the editorial or commercial department would negotiate the details with the Destination marketing organisation or DMO (tourist boards/offices). The ROI was calculated in a simple investment from the DMO versus the media value the article(s) would generate. Nowadays, the media value is a bit trickier to calculate. Up to now, there is no general or global formula to determine the exact monetary value of a blog, blog or collection of posts on social media.

4 steps on how History can boost your destination marketing

How can history help you market a destination through authenticity and storytelling

Blockchain in the Travel Industry. 2 examples and some points to consider

2 examples of how blockchain can impact the travel industry

The Dutch (Caribbean) Kingdom and 10-10-10

The Kingdom of the Netherlands consists of 4 countries

Images from the Caribbean to the world: Mexico (Riviera Maya)

Part 3 of my posts providing inspiration for your next caribbean holiday is Mexico. In my previous blog   "Caribbean is also part of a continent…" I initiated a discussion if Mexico can be considered part of the Caribbean. I feel that the east coast with especially Playa del Carmen and Cancun can. I have … Continue reading Images from the Caribbean to the world: Mexico (Riviera Maya)