Tips on how to determine the core values for your organisation
In part 1 of myself reflection journey I go back to my roots. Trying to understand where I came from, and what formed me. When looking back consciously at past events, perhaps I will understand my current situation better. And I might be able to navigate the sea of doubt I am currently in and get a clear vision of where I am supposed to be going.
With over tourism as a rising trend this article explores some strategic options for destinations to deal with this in a positive way.
For the last 4 years the traditional press trips to destinations have been replaced by influencer trips. This entails bloggers, vloggers and influencers/celebrities (I will refer to all as influencers in the rest of this article) travelling to destinations to promote these. In the past it was a journalist writing for a print paper or magazine. For the latter, the editorial or commercial department would negotiate the details with the Destination marketing organisation or DMO (tourist boards/offices). The ROI was calculated in a simple investment from the DMO versus the media value the article(s) would generate. Nowadays, the media value is a bit trickier to calculate. Up to now, there is no general or global formula to determine the exact monetary value of a blog, blog or collection of posts on social media.
How can history help you market a destination through authenticity and storytelling
2 examples of how blockchain can impact the travel industry
Blockchain technology is an electronic ledger. The uniqueness is that it is a de-centralized ledger and therefore more transparent and secure. Blockchain technology can be used to transfer items of value (whatever they may be, you decide) in a more secure manner and without the help of a third party who charges transaction fees